Article by Whitney Segura
How To be Effective With PPC Campaigns – Pay Per Click AdvertisingFirstly lets cover what PPC actually is, PPC is short for pay per click adverting. Here is how it works. You create an ad for your desired keywords. Lets say your keyword is “weight loss”. In this case when someone types in weight loss into the search engine your ad will appear on the right hand side of the search results for that keyword.
Ads also appear on the top of the search results and in some cases on the bottom depending on the search engine. You only pay for your ad when somebody clicks on it. Even though your ad appears every time somebody searches for weight loss you only have to pay if somebody clicks through to your site.
The benefit being that you pay for a real visitor and not just for your ad showing. There are many benefits to pay per click advertising but it also has its drawbacks.
Pay per click advertising can be used to get real time research data from the search engines rather than pulling data from a keyword tool. When using PPC you get to actually see what people are searching for and how often they search
