What I would like to know is:
1.What’s your overall experience with Google AdSense, Yahoo Advertising, Chitika and/or others?
2.What’s the average rate of visitors that actually click the ads?
3.Do you only get paid per click, or is it possible to get paid for each page view? What’s the pay per view versus pay per click?
Just wanna specify that I want to use them to get advertisers to my site. I don’t want to advertise myself…
Answer by T
That’s a tough one. The most popular is Google adsense, you have to be very specific with your word choice, there are a few books out there to help you get an idea as to the best approach, if you are a local news portal, you will have more luck going after that audience. Unfortunately it is a trial and error method, you can try and minimize the error by research, books, etc.. there are companies that do this for you but be careful not to throw your money away.
Pay per click is just that, you only pay when someone clicks and goes to your site.
Pay per view is when you pay for them to view your ad.
Also there is pay per purchase, if you are selling something.
Also make sure your site is going to search organically, your web-developer can help in this, that’s the best money spent.
Best of Luck